Company blogging 101

Here’s a short summary of the recent Google blogging brouhaha:

- Google has a new health advertising blog. This weekend Lauren Turner, a Google employee, did a relatively negative post about the movie Sicko. She also mentioned that health care companies that disagreed with Sicko could use advertising to get their viewpoint out.
- Philipp Lenssen at Google Blogoscoped called foul.
- When I read the post myself, I thought “Hmm. That was a bit impolitic. I’ll sit out round one of the reaction. Let’s see how this goes.”
- Lots of bloggers piled on negative commentaries.
- Lauren quickly did a second post this weekend to clarify that she was giving a personal opinion of Sicko, not Google’s opinion.

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